5 myths about Sweden

If you are a regular reader you will know I am Swedish although you can’t really tell! Sweden has a population of 10 million. In Stockholm, the capital, there is about 1 million. This is, compared with UK and London a very small population. Although Sweden as a country is rather large. Most of the population lives in the middle where Stockholm is located or further south of Sweden.


1.Sweden is known for their watches and chocolates


This is unfortunately very untrue. Switzerland is the country that is famous for watches and chocolates. Both countries are located in Europe however Sweden is part of Scandinavia with Norway and Denmark. Switzerland is located further down and have Germany, France, Italy and Austria as neighbours. It is very common that these two countries gets mixed up. However they are two very different countries with different cultures and language.


2.Sweden has very cold temperatures and its dark


Yes this is partly true, although this is just in winter,just like in many other countries. We have summer days where it can reach up to 30 Celsius degrees. Sometimes even more. Sweden is a very long country, roughly about 1500km from south to north so the temperatures are very different throughout the whole country.Up north it can get very cold during winter and plenty of snow. But in south of Sweden snow is not that common. And no, there is no polar bears walking on the streets!

During winter Sweden is unfortunately very dark. The sun goes down already in the afternoon. But during summer its the opposite. The further up north the lighter it gets, the midnight sun isย  well known up north and many travel to Sweden to see this, the midnight sun means that at midnight the sun is still out!

3.Swedes can’t speak English


This is so far from the truth. Sweden is a small population and English is a very important language for us, both in business and private. We learn English in school from age 7, and have English lessons pretty much everyday. It is very much a second language. Everyone young from old can communicate in English. The younger kids as young as 5 already know a few English words. This is all very much of the fact that we do not dub any TV shows.I know this is very common in other European countries. But not in Sweden, we have subtitles.

In school we study British English, but we are very much influenced by American TV shows and music. So many Swedes has a more American accent. People visiting Sweden can easily get around, in the big cities and the capital, many signs are both in Swedish and English and if not you can always ask someone. Many foreigners from English speaking countries never really learn Swedish because Swedes want to speak English


4.Swedes are blond and reserved

Sweden is a very diverse country. Especially the capital Stockholm and other larger cities. So no, not all Swedes are blonds. It is however very common that the girls are tall, blond and slim. But there are so many varieties of Swedes.

Yes Swedes can be reserved if your compare with Brits and Americans, but Swedes can be outgoing as well. It may take a while for us to get comfortable and open up. We do like to keep our lives private and not bother others. But we are generally very friendly.


5.All Swedish homes are decorated with IKEA furniture


Yes, Swedes do love IKEA, my home is very much decorated with IKEA furniture. However Swedes also like their designer furniture from the rest of Scandinavia. At the moment Scandinavian interior design is rather popular. It is very light, a lot of whites and very modern.

Shop Scandinavian Inspired Home Style

If you want to visit Sweden here is a few links that can get you organised to do so!

Scandinavian Airlines

Visit Sweden

Arlanda Airport

Trip Advisor Sweden


Where are you from? And what is the most common myth about your country?


  1. Jenn September 11, 2017 / 3:17 pm

    Great post about shattering stereotypes on Swedes! It’s high up on my list to visit there some day. Any recomendations on some places I should visit? I love a lot of nature.

    • admin September 11, 2017 / 4:36 pm

      Thanks! The north of Sweden is really a place to see. During summer its so beautiful there. Winter is lovely to and staying at the ice hotel. However it can be very cold!

    • admin September 11, 2017 / 4:42 pm

      Thanks! North of Sweden is lovely. During winter there is a ice hotel that is very well known. However it can be very cold but its a must see!

  2. Caro @ Two Say the Least September 11, 2017 / 3:27 pm

    I’m French, we are told to be gross and rude. The latter is probably true ๐Ÿ™‚

    • admin September 11, 2017 / 4:40 pm

      I never been to France so I must go to see what I think of the myths I have heard ๐Ÿ™‚

  3. Jessica Lam September 11, 2017 / 3:27 pm

    1, 4, and 5 are myths I’ve heard of and it’s interesting to know the truths behind them! I would love to visit Sweden someday!

    • admin September 11, 2017 / 4:43 pm

      Sweden is lovely and you should try and visit! ๐Ÿ™‚

  4. Loretta Widen September 11, 2017 / 4:00 pm

    This is great! We just traveled to Sweden after meeting two Swedes in NYC a few years back. They were so funny and outgoing, which is why I’m glad you brought up the stereotype that swedes are reserved. The “All swedish homes are decorated with ikea furniture” one really got me. I was a little disappointed that I didn’t find all our hosts homes to be perfectly white and naturally beautiful. Then I realized, this is just the “pinterest perception” of scandinavia. When I mentioned hygge to my Swedish friend, she was like “yeah i know what that is, but its not a big thing here…”. I felt so silly even asking. Thanks for sharing!

    • admin September 11, 2017 / 4:46 pm

      I think Swedes can be very outgoing, it just a matter of meeting the right Swedes ๐Ÿ™‚ Yeah the perception of how we style our home is not really true. Although many have light and white homes many does not. But I am glad to hear you enjoyed Sweden! ๐Ÿ™‚

  5. Adilene September 11, 2017 / 4:06 pm

    This is so neat to know!! I’d love to visit Sweden one day!

  6. Tracy September 11, 2017 / 6:03 pm

    I live in Sweden and so this was interesting to read. So funny how nearly every person thinks Sweden is the same as Switzerland! haha

  7. Kara September 11, 2017 / 7:54 pm

    This was so interesting to read! I never knew that they teach English in schools in Sweden. I would love to visit there one day x

    • Mariann Lifwergren September 12, 2017 / 6:30 am

      We learn English from third grade here in Sweden and most of us speak fluent English, but not the older generation that grew up in the 30’s and 40’s.

  8. Yana September 11, 2017 / 10:10 pm

    Haha Great post. We went to Sweden two years ago and loved it! And you are right about everything! Especially the English speaking part. We had no trouble at all!

  9. Martina September 12, 2017 / 5:18 am

    Actually I have never heard anyone say this about Swedes.. Except from “its cold in Sweden” and “they are blond” that is standard. Maybe something passed me by ๐Ÿ™‚

  10. Chevelle September 12, 2017 / 11:11 pm

    I would love to visit! It’s always been on my list of places I would love to go to. It looks like such a beautiful country and the people sound so nice.

    • admin September 13, 2017 / 4:33 pm

      Yeah it is a lovely country you should try and visit here!

  11. Nipun Haritash September 13, 2017 / 5:49 am

    I love reading your Blog posts and i am totally blown away by the way those rounded pics are presented !! Loved them all

    • admin September 13, 2017 / 4:33 pm

      Thanks! Makes me glad to hear! ๐Ÿ™‚

  12. Kim September 15, 2017 / 7:39 pm

    Thanks for educating us on these misconceptions! All I knew about Sweden was IKEA which is not a fully accurate representation, of course! Looks like SUCH a beautiful country though.

    Simply Lovebirds

    • admin September 16, 2017 / 6:55 am

      Thanks! Yes it is a beautiful country! You should try and visit ๐Ÿ™‚

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